How to Include Facebook Cover Videos in SMM Strategy
It kind of goes without saying that everyone has heard of Facebook.
With over 1.9 billion users per month, it's a staple in the average person's day-to-day activities.
It's important for businesses to keep up with all of the changes on this ever-growing social network.
Facebook Cover Videos are one of the newest of these changes. Mark Zuckerberg claimed that soon, videos would be the main way people take in new content.
With this addition, it seems he's trying to push for that eventuality. People are already having a lot of fun with sprucing up their page by sharing videos.
But how can this help a business and its social media marketing strategy?
Continue reading to find out!
What Are Facebook Cover Videos?
Cover videos are taking place of the long profile cover images that sit at the top of any profile page. They're often used to make a statement. They are also used to make the page a little more personal or attractive.
But now, instead of relying on a still image, you'll be able to implement a whole video — one that continuously loops over and over again.
A few things to keep in mind when creating a video for your Facebook page:
- The recommended video size is 820 x 462 pixels
- The minimum size is at least 820 x 312 pixels
- The length of the video is between 20 to 90 seconds
How Can This Help With SMM Strategy?
With this addition bringing a new flavor to your business page, it can give you a lot of different ways to entertain your followers. You can have fun with the medium, while still giving an informative outlook on your company. This will help your customers know what to expect from you.
It'll be one of the first things a person will see when going to your page. So, you want to make a good impression!
Show Off Property Listings
You could use this looping video to show off the kind of property listings that you offer.
Make sure that the video is shot in a bright, open way that looks professional. You want it to give your listings the best debut possible.
If a curious potential customer comes to your page, they'll instantly know what they can expect from you.
They can get a clear overview of all the things you offer. They'll also be able to read customer reviews while looking at your property listings.
It could also entice someone to spot something they like, and to purchase a product they would not have otherwise even known about.
Bring Out Some Personality
With Facebook Cover Videos, you can show your customers who you really are as a broker. Do you want to show a humorous side? Or perhaps more fun and happy? You could show some of your employees or happy customers.
People always want to interact with other people, not some unfeeling brokerage. You need to show how much personality your real estate team has so you can stay fresh and relevant to your customers.
Use this video space to do just that!
Share The Office on Facebook Cover Videos
A great way to show your viewers all about your brokerage is to give them a taste of what it's like at your workspace. Giving a 3D Virtual Tour is one of the best ways of doing just that.
It's a way to put a place to a name. Plus, you can use it to make your customers feel like they are a part of the entire process. They can feel more at home if they visit, because they've already been there. A person can feel better about their purchases if they know exactly where those property listings are coming from.
Now with these videos playing on a loop, you can share that experience with your viewers 24/7!
Promote an Event or Sale
This new video space can be a cool way to introduce a new event that is taking place. Or, you can share what happened in an old one.
Launching a new open house? Show it off in proper detail with a video. Maybe a big sale is about to take place. Let your customers know all about it with some footage of the sale prices. Tell them about the property features included.
Celebrate Your Successes
Have you hit a milestone lately? Received an award or hit a new record? Let everyone know about it!
If your customers can see just how well your brokerage is doing, it will lead them to feel a lot more confident about interacting with you and buying your services.
Plus, they'll be able to congratulate and celebrate alongside with you. This is a great way to build up the community of your company and its customers.
Appreciate Your Clients
At the end of the day, everything is all about the clients and the services you offer.
Why not show them just how much you appreciate their continued support and adoration?
If someone has left a glowing review, show off how much it means to you and your employees. Maybe you've received a letter about how much a product has really helped someone. Be sure to include that in the video.
You could even change it up, so that every couple of months you put together a large collection of appreciation for your clients. This will let them know just how much they mean to you.
Doing this will lead them to feel like they've made the right choice in interacting with your brokerage.
Any customer who feels loved is bound to stick with you for a long time to come.
The Possibilities Are Endless
Facebook cover videos are a great way to let everyone know about all the different aspects of your brokerage or real estate team.
Be sure to make use of them in new and creative ways to get the most out of your business page. You're bound to see the kind of growth and interaction that you're hoping for!
Have you used a cover video yet? Let us know all about it in a comment below!