What is a
Basically, a Local Citation is where your company is mentioned on other websites such as Yelp, Yell, and Foursquare. They are websites that provide Google's algorithm with credible sources of information.
Competition between real estate agents can be extremely hard sometimes. Besides advertisement and networking, there are not many other solutions to attract new customers in your type of business.
This is when Local SEO comes in handy. There are many factors impacting local SEO. Google My Business being the first, Link and citation signals are not far behind. In fact, 17% of your local SEO is due to the link signals, and 13% due to Local citations.
The volume and the Quality of your local citations help your Local SEO score. They are considered as a credible source by Google, which helps their algorithm to consider you as important for the community.
Geo-localisation is really important if you want to get leads in the neighborhood you specialize. Subscribing to different local directories will reinforce the validation with google, thus ranking you higher in the Google Maps Algorithm.
The snack pack dominates the CTR when it comes to local SEO. Ranking in the top 50 local directories in your country will give you a great mix of Tier 1 and Tier 2 Citations, which is really good for your local SEO score.
Most Popular Local Directories
The Importance of
Local SEO is really important especially in the real estate market. In fact, 50% of local-mobile searchers are looking for business information, such as addresses or phone number. And 86% of these searches are made through Google Maps directly.